4 Ways Your Business Can Use The Mobile Web to Increase Sales

The mobile web is not a trend; it is the future. In the past year, mobile search has increased 400%. Currently about 92 million people in the U.S. have accessed the web on their mobile device, or about one-third of the all Americans. By the end of 2011, Google projects that number to increase to 50% of all Americans and by 2015, more people will access the web on mobile devices than on PC’s
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The Importance of A/B Split Testing For Your Email Marketing Efforts

The life of an email marketer is a little like that of a research scientist (but with fewer test tubes and white lab coats): constant tweaking, testing and experimenting. Improvement is an important aspect of successful email marketing. There are an infinite number of details in an email campaign that can affect its overall success.
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Is Pay-Per-Click Right for My Business?

Pay-per-click (PPC) is an excellent tool designed to drive targeted leads to your business by strategically creating and placing ads prominently on search engine results pages. PPC is an effective method for reaching customers because it puts a business in front of people who are looking for its products or services.
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5 Tips for Better Email Subject Lines

Many people spend a lot of time polishing their content for their e-newsletter, but most don’t think twice about the subject line of the email itself. If you aren’t thinking about your open rate, then the time you put into great email content is wasted because nobody will read your email.
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