Let’s be real. Air conditioners, heat pumps and indoor air quality aren’t the easiest things to get people excited about.
It’s like trying to get someone to follow their dentist or the place they bought their last mattress from. They are there when you need them, but you’re not anxious to follow them on a regular basis.
But there is some good news. It’s completely possible to make your social channels a go-to spot for your customers. It’s all about giving them a reason to keep coming back by providing them with a quality experience they won’t receive anywhere else.
Here are four things I recommend your HVAC company post on your social media communities.
One of the best things you can do to entice your customers to follow you (and keep following you) on social media is to offer them fan-only incentives.
Set the expectation that if they follow you on Facebook and Twitter, they’ll have specials and coupons delivered straight to their news feed just because they are your fans.
Set aside a new coupon or special every month that you can offer specifically to your social media followers to make them feel like a member of your exclusive group.
Your techs see a lot of interesting things while they’re on the job. (And they probably take pictures of things that spark their interest.)
Encourage your techs to snap photos of interesting things they see while working or before and afters photos of a project you can share on social media.
Use that as a way to not only show off your work, but let your followers get familiarized with how your products look and function.
You can also post photos from around your office. Have you taken photos of a birthday celebration or a company-wide meeting? Use those photos as a chance for your followers to get a glimpse of what it’s like behind-the-scenes in your company.
Links to blog articles
(If you’re not currently blogging, stop now and go read this article.)
Your blog is one of the best resources you can use on social media. It can help stir up conversations about your products and services and drives traffic straight to your website.
After you post a new blog, share it with your followers on social media. You can even pose questions afterward to get them to start talking about it online.
Helpful tips and tricks
Sharing DIY tips and tricks with your fans is a great way to engage them with new information and position yourself as an expert.
Lowe’s is a great example of doing DIY tips right. They have a section of their website dedicated to DIY projects and they use social media as a way to share this info.
And sharing tips doesn’t mean you’ll be losing customers because they’ll start doing things on their own. It means that you’re helping educate them when there is something they can do on their own (like how to keep your dishwasher disposal fresh).
When there’s something they can’t do, they’ll call you because you’re the expert that’s been educating them along the way.
What has worked for you?
Has anything you’ve posted on your social media channels worked really well for your HVAC company? I’d love to hear your own tips, so share them with me on Facebook!