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Security Marketing & Web Design

Proactive Security Marketing That Gets Results

At Rocket Media, we’ve spent decades helping security companies — big and small — grow smarter, stronger, and more visible. From regional power­houses to hometown heroes, we build long-term partner­ships that drive real results.

Whether you’re looking to generate more leads, refresh your website, or finally get your SEO in order (hello, page one!), our team has your back — and your data.

Start the conversationCall us (800) 339‑7305

When you partner with us, we give you:

  • Month-to-month contracts and no site leasing
  • Caps on new clients in a local area. You’re special to us
  • 20+ years of experience in home services

Services

Better services. Better experts. Better outcomes.

Strategy

  • Audits & Positioning

    Knowing what you’re up against is the first step to creating a solid foundation for your marketing plan. We offer compet­itive and market audits to position your business for success.

  • Budgeting & Planning

    Stay ahead of the compe­tition with the right planning. Rocket Media has developed budgets for hundreds of home service companies and can provide clear insights into how your ad spend trans­lates into real business.

  • Campaign Ideation

    New Ideas can be difficult, and risky. Using our deep industry experience, we’ll help you create effective campaigns across your marketing channels.

  • Annual Business Reviews

    In-depth strategies crafted specif­i­cally for your home service company by our team of digital experts. Opt for online or in person (we’re happy to come to you!)

Adver­tising

  • Content Marketing

    You want more visibility and more leads. We can help you achieve that. Our content strategy includes article gener­ation, email campaigns, direct mail, podcast production, and more.

    Read about Content Marketing

  • Paid Media

    Want more online visibility? We can help with that. We offer services for Pay-Per-Click (PPC), Display, Remar­keting, Over-the-Top (OTT), Local Service Ads (LSA), Social Ads (YT, FB, Insta, LinkedIn) and much more. Our expertise in the HVAC industry means we get you more quality conver­sions on a leaner budget.

    Read about Paid Media

  • SEO (Search Engine Optimization)

    Rocket Media’s 20+ years of SEO experience in home services has taught us what works, and what doesn’t. From cleaning up backlinks and redirects to managing your company’s local listings, we work tirelessly to promote your business.

    Read about SEO

  • Social Media

    From posting content on Facebook and Instagram to managing paid ads on social platforms, Rocket Media knows how to leverage social media to grow your business.

    Read about Social Media

Tracking

  • KPI & Goal Setting

    Work with on-staff industry experts to set expec­ta­tions and easily and trans­par­ently see the most important metrics for your campaigns, at any time.

  • Tracking Integra­tions

    We’ll help integrate your online presence with powerful SaaS tools like Service Titan (w/​Marketing Pro), Hubspot, and others.

  • Call Quality Monitoring

    Some leads are more valuable than others. We’ll filter out the spam and find the gems by lever­aging call monitoring to improve your marketing.

  • Lead Attri­bution

    Rocket Media helps businesses attribute offline conver­sions back to the digital source it origi­nated from. We also provide lead recovery services to help you turn once-lost leads into winners.

Develop

  • Custom Websites & Landing Pages

    Rocket Media develops custom website and landing page solutions for home service businesses across the country. From positioning and branding to writing, design, and devel­opment, we’re with you every step of the way.

    Read about Custom Websites

  • Fast-Start Sites & Landing Pages

    Our propri­etary digital products – Catalyst and Ignition – allow home service companies a fast and budget-friendly means of improving sales numbers and growing their business.

    Read about Fast-Start Sites

  • Mainte­nance & Support

    Keep your website infra­structure up-to-date and secure. Our support plans are tailor-made depending on your needs.

  • Hosting & Domain Management

    Don’t sweat the small stuff. We’ll do the heavy lifting of setup and migra­tions for all your site properties.

  • Industry Lead Generators

    Rocket Media designs and develops some of the most advanced online HVAC and solar product estimators available today. This product isn’t leased to you – you own it. And over time, it will generate a constant stream of high-intent leads that create huge sales growth in the short- and long-term.

  • Design Support

    From banner creation and campaign creative to logo design and print marketing, Rocket Media’s designers can bring your brand’s vision to life.

Trusted by these leading security brands:

Case Studies

Bates Security

Client’s goal: In 2017, Bates Security hired Rocket Media to come up with a creative way to increase site traffic (which had plateaued) and grow the brand’s footprint in the two regions it serves: Kentucky and Florida. 

Our solution: Rocket Media’s solution was a multi-site experience featuring unique websites for both states, improving SEO rankings dramat­i­cally. We also improved on-page conver­sions with new CTAs and conversion-focused copywriting and design. 

  • 267%

    Increase in traffic, YoY

  • 288%

    Increase in conver­sions, YoY

  • 2,418

    Form fills & calls, up from 359

Read Full Case StudySee All Case Studies

Popular Resources

We’re making a mark

As Seen On

3Ps Podcast

Rocket Media CEO Ben Kalkman sat down with Zeus Fire and Security’s Scott Elkins on the 3Ps Podcast to discuss the people, products, and partner­ships shaping the security industry. Listen in to learn about AI’s impact on local search visibility, changes taking place to revenue attri­bution, and why boutique beats big-box when it comes to agency partnerships.

Read More

Explore blogs, podcasts, webinars and more

How to Optimize Your HVAC Website for Local Search (Without Tanking Your Conversion Rate)

Most heating, venti­lation, and air condi­tioning (HVAC) websites lean too far in one direction. They either chase rankings with location pages stuffed full of keywords, or they obsess over conversion rate optimization (CRO), the process of improving how often visitors turn into leads or booked calls, while ignoring the fact that nobody can find them. Both approaches leave money on the table because visibility and usability work together to create a strong brand identity.

View

Hiring Season: How to Market Open Positions Like You Market Your Services

You already know marketing matters. You see it in the calls your website generates, the leads your ads bring in, and the difference strong positioning makes in crowded markets. Most heating, venti­lation, and air condi­tioning (HVAC) and home service companies under­stand this instinc­tively when they’re selling to customers.

View

Will AI Content Actually Work for Your Business?

Google rewards businesses that publish consistent, high-quality content. The problem: doing that the tradi­tional way is slow and expensive, and the AI shortcut has a reputation for sounding robotic and getting ignored by search engines.

So we asked the only question that matters for your business: does human-led, AI-assisted content actually get indexed, rank, and bring in traffic?

View
See More Resources

Expect More from Your Marketing Team

Partner with one of the country’s most estab­lished security marketing teams and grow your brand with confi­dence, starting now.

Start the conversationCall us (800) 339‑7305