Webinar: Marketing Strategies to Navigate through Economic Disruption
on April 09, 2020
No matter what kind of industry you’re in, your marketing strategy has changed drastically due to COVID-19.
So how do you adjust? What changes should you make to survive the quarantine phase? From there, how do you prepare for the post-quarantine economy?
In this webinar, our CEO Ben Kalkman shares 3 “themes” of action businesses should take:
- Hibernate
- Pivot
- Maintain
Taking market conditions and consumer behavior into account, Ben helps businesses identify what theme they need to follow and what to do now to ensure your business survives and thrives later.
Spoiler alert: If you're an HVAC company, you'll likely fall into the “Maintain” bucket, skip to 7:35 sec to see Ben's marketing suggestions for you.
