In 2020, the number of worldwide streaming subscriptions topped 1 billion, making now the perfect time to use over-the-top (OTT) marketing to promote your business. But what is OTT, and what are its benefits?
At its core, OTT is video advertising tailored for the internet. Whether you've watched an ad on YouTube during your lunch break or chuckled at a commercial on Hulu while binge-watching your favorite series, you've experienced OTT marketing. For home service businesses, leveraging OTT can be a game-changer.
In a world where digital consumption is on the rise, OTT stands out as a powerful tool for businesses to connect with their audience in a meaningful and impactful way. Whether you're a seasoned advertiser or just starting, embracing OTT can propel your business to new heights. In this blog, we’ll go over:
- How OTT works
- The benefits of OTT for home service companies
- The benefits of working with Rocket Media as an OTT partner
Do you need help increasing your advertising reach?
Rocket Media has a team of OTT marketing experts available to help you buy media, track your campaigns, and expand your creative assets. Contact us to learn more about our OTT services and how we can help you reach your marketing goals.
How OTT Works
OTT utilizes the internet to stream content directly to users, bypassing the need for traditional cable or satellite connections. This modern approach offers advertisers enhanced targeting, real-time analytics, and greater flexibility, making it an invaluable tool for reaching audiences in today's digital landscape.
Here's a breakdown of how OTT operates:
Internet-Based Streaming: OTT streams content via the internet, allowing users to access it on any internet-enabled device, whether it's a smartphone, tablet, PC, or smart TV.
Diverse Platforms: Users can watch OTT content on a range of platforms. This includes popular streaming services like YouTube and Hulu and specialized apps from specific content creators. This versatility ensures users can watch content anytime, anywhere, on any device.
Precision in Advertising: A key feature of OTT is its precise advertising capabilities. By evaluating user data and viewing preferences, OTT platforms can display ads tailored to each viewer, ensuring businesses connect with their target audience effectively.
Instant Analytics: Advertisers benefit from OTT's real-time analytics. They can monitor ad performance, gauge viewer interaction, and refine their strategies for maximum impact.
Customizable Ad Scheduling: OTT allows businesses to choose when and where their ads are shown. They can select specific times and regions and even target particular user groups.
Top-Notch Content Quality: Ensuring a smooth viewer experience is a priority for OTT platforms. They employ advanced technologies, like adaptive bitrate streaming, to guarantee viewers get the best quality content based on their internet speed.
The Benefits of OTT for Home Service Companies
OTT marketing offers numerous advantages to home service companies, with precision targeting being a standout feature. OTT platforms collect a wealth of user data, from what they watch to their online searches. This data allows home service companies to direct their ads specifically to homeowners searching for related services. As a result, their promotions are more likely to reach and resonate with the right audience. For instance, if a household member searches for services like furnace installation or HVAC maintenance, OTT platforms, using IP-based profiles, can ensure that the same household sees relevant ads when they next stream content. This targeted approach enhances the effectiveness of the advertising campaign.
OTT marketing provides home service companies with the valuable benefit of geographic targeting. As many of these companies serve specific regions, OTT enables them to focus their ads on those areas, ensuring they connect with potential local customers.
Real-time performance metrics provided by OTT platforms empower home service companies with instant insights into their ad campaigns. They can monitor crucial metrics, from viewer engagement to conversion rates, making timely adjustments to strategies for optimal ROI. Additionally, with the popularity of streaming platforms like Hulu, Netflix, and YouTube, OTT ensures that home service companies maintain a robust brand presence that their potential customers frequent.
In essence, OTT presents home service companies with a dynamic, efficient, and impactful avenue to connect with their target audience, fostering brand visibility and growth in our digital-centric era.
The Benefits of Working with Rocket Media as an OTT Partner
At Rocket Media, we pride ourselves on being the go-to choice for home service companies venturing into OTT advertising. Here's why you should consider us as your trusted OTT partner:
Proven Expertise: Rocket Media has a history of helping home service companies maximize their OTT advertising reach. Our dedicated team crafts tailored strategies, manages ad purchases, and closely monitors campaigns. The result? Targeted campaigns that boost brand visibility and attract new customers.
In-Depth Campaign Insights: We offer more than just traditional TV advertising. Our approach provides profound insights into your OTT ad campaigns. With our two decades of experience in campaign tracking, you'll receive comprehensive monthly reports, ensuring clarity and eliminating guesswork.
Exclusive Partnership with PREMION: Rocket Media's alliance with PREMION, an industry-leading OTT advertising platform, grants clients unparalleled reach and precise campaign attribution. PREMION's network encompasses over 125 renowned TV and media brands, ensuring expansive coverage.
Direct Access to Our Experts: Clients of Rocket Media have the privilege of direct communication with OTT experts and account managers, ensuring a streamlined and personalized experience.
Specialized Focus on Home Services: Our exclusive dedication to home service clients over the past 20+ years means we understand the unique nuances of your industry. Trust us to deliver solutions that resonate perfectly with your target audience.
Are you ready to try OTT marketing?
Our OTT services include media buying, media planning, campaign tracking, and targeted audience building. To find out how we can help you connect with consumers who are ready to buy from you, contact us at (480) 568-1699 to book a consultation.