3 HVAC Website Design Tips for Increasing Leads (With Examples)

Website design is crucial to lead generation. Your site’s visual design, alongside its content, has a massive impact on whether a user chooses to do business with you.

Your HVAC website design either enhances your website’s content or detracts from it. When your website design elevates the site’s content, it provides a positive user experience and helps users navigate your website with ease. This, in turn, drives more leads.

Wondering whether your HVAC website design is helping or hurting your lead generation efforts? In this blog, we’ll discuss 3 website design tips that boost lead generation:

• Keep your loading times fast
• Make sure your website is mobile-optimized
• Use consistent typography and colors

Rocket Media has you covered. Since 2003, our team has built and designed HVAC websites. We also have a full team dedicated to developing lead generation strategies specifically for HVAC businesses. When you partner with us, we use our expertise to boost your website's performance so that you get the best return on your investment.

Today’s consumers are impatient. If potential customers are landing on your site and experience long page load times, they’re very likely to bounce instead of stay on your site and potentially convert.

In fact, one Google study found that 53% of users leave a site if it takes more than 3 seconds to load. What’s worse is that there is a strong link between website speed and conversation rates. Another study found that website conversion rates drop by an average of 4.42% with each additional second of load time.

To prevent losing business, make sure your page loads in under 2 seconds. It’s even better if your page loads in under 1 second. Want to see how your site measures up? Just use this easy page speed test to test your load times.

If your pages are taking more than 2 seconds to load, you may want to look into the following issues that can slow down page load times:

• Large images (anything above 1MB is unnecessary and an issue)
• Javascript issues such as script bloat or synchronous loading
• Too many HTTP requests, caused by excessive Javascript, CSS, or images on the page

Here’s the bottom line: if your HVAC website isn’t mobile-optimized, you’re sadly behind the times. Having a mobile-optimized website is no longer an option; it’s the minimum you should be doing to generate leads—especially considering that the majority of users today search for HVAC companies on their phones.

If your website is not mobile-optimized, it will frustrate prospective leads, and you’ll likely lose the business of anyone viewing your site from a mobile device. On top of that, Google penalizes sites that aren’t mobile-optimized, which means your site won’t rank as well as mobile-optimized sites.

Not sure if your site is responsive? Just enter your site URL in Google’s mobile-optimization test to check.

A website’s typography (its text style) and colors are subtle but vital influences on user behavior and experience.

Good website design uses typography and colors consistently and strategically. Users quickly and subconsciously pick up on these patterns and rely on them to navigate the website and complete tasks. For example, using certain colors and text styling to separate different page sections or identify similar functions throughout the site helps users find their needed information.

You can also use colors and typography to indicate the priority of a function, subtly guiding users toward one action over another. An example of this on an HVAC website is using attention-grabbing colors for primary Call-to-Actions (CTAs) like “Schedule Repair” and then using neutral colors for secondary CTAs like “Learn more by reading our blog.”

That said, your website design should be consistent in its usage of colors and typography. Otherwise, users will struggle to understand how the site works, where they should go, and what actions they should perform.

Contact Rocket Media and chat with our website design or digital marketing specialists. We’ve helped HVAC companies all over the country generate more leads via thoughtful website design and solid digital marketing strategies.

You can also download our free eBook on “5 Common Home Service Website Mistakes Losing You Leads!”