How To Make Your Email Marketing More Effective by Segmenting Your List

Creating segments for your email list means you’re splitting your email lists into groups based on certain characteristics (like customers who live in certain area or have purchased one of your products) to make sure you’re only sending customers the content they care about.
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Why Purchasing an Email List Can Devastate Your Email Marketing

Building an email marketing list is hard. It takes time and it’s a lot of work. And if your email list is not growing as quickly as you want, it can be really discouraging. But purchasing an email list may not be the right answer.
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3 Ways to Generate More Leads Online

Having a functional website and using online channels like email marketing, social media and pay-per-click ads are just a few ways to start generating leads online.
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Report: 62% of Consumers Use Social Media for Customer Service

That’s an astonishing statistic, right? If more than half of your customers turned to social media to complain or ask for support on a daily basis, would you be prepared?
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5 Ways You’re Driving Customers Away From Your Website

If you think your website is about your business, you’re wrong. It’s about your users. It’s about how they find what they’re looking for and how you can provide them with the best experience possible.
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