How Does Google LSA Work?
A potential customer can learn essential information about a local business at just a glance with an LSA
How Does Paid Search Work?
Paid search is a method of advertising where an ad gets displayed on a popular search engine like Google and Bing. It’s often...
How Will a Blog Help My Website’s SEO and Search Ranking?
Rocket Media is a digital marketing agency that works with some of the largest home service companies in the U.S. Naturally, we’re...
How to Set Marketing Goals for Your HVAC Company
You wouldn’t set out on a road trip without first mapping the route to your destination, right? Of course not. That’d be a waste...
3 Steps to Creating Your 2021 Digital Marketing Plan
Building a digital marketing plan from scratch can be difficult—especially if you've never done it before. We're here to help you...
Static vs. Dynamic Websites: What are They and Which is Better?
Websites come in a variety of different shapes and sizes but one way they can be divided is between static sites and dynamic...
Webinar: Marketing Strategies to Navigate through Economic Disruption
No matter what kind of industry you’re in, your marketing strategy has changed drastically due to COVID-19. So how do you adjust?...
COVID‑19 and the Impact on Your HVAC/P Company
Spoiler alert: There’s no playbook for navigating the COVID-19 pandemic.
Earned vs. Owned: Which Is Better for Home Services Companies?
Ideally, you should use both SEO and PPC in tandem for your home services marketing. Both do a great job of driving traffic to...
Google’s BERT Algorithm Update & Impact on Home Services
Google, not so quietly, rolled out its largest update in years. Learn how BERT will impact your rankings and content.