Case Studies
George Brazil Air Conditioning & Heating
Client’s goal: Iconic Phoenix-based contractor George Brazil wanted to update their site to include a responsive (i.e. mobile-friendly) design as well as a brand refresh to distinguish them from their sister company, George Brazil Plumbing & Electrical.
Our solution: Rocket Media’s new design added cutting-edge responsive design to George Brazil’s iconic website. We also tweaked George Brazil web strategy to help separate themselves from their sister company.
All-new
landing page strategy
Inter-website
links for easy navigation
Responsive
web design
The Client
George Brazil is one of the largest HVAC companies in Phoenix, Arizona. We started working with George Brazil in 2012. At the time, they had almost no web presence. The website is now one of their biggest lead sources.
We also help them with much of their digital marketing, including:
- Blog writing
- Email marketing
- Pay-per-click advertising
- Search engine optimization
- Remarketing
The Challenge
George Brazil Air Conditioning and Heating had 2 main goals for the website redesign:
- Separate themselves from George Brazil Plumbing and Electrical. Up till now, they had shared a website with their sister company, but they now wanted different websites to show that the companies are separate.
- Make the website responsive. An increasing number of website visitors to George Brazil’s website were on mobile devices and unable to get all the content of the main site easily.
Some highlights
Landing page
To most people in the Phoenix area, George Brazil is a single company. To help make it more clear, we created a landing page at the old, combined URL that directs users to the website they need.
Inter-website links
However, this still leaves the problem of people landing on one website (like Plumbing & Electrical) when they really need the other (like an AC repair). So we also created a link in both the header and the footer that allows users to easily switch between sites.
Everything on mobile
The old website had a separate mobile site that was only a few pages. Research shows that people want to see your whole site, no matter the device they’re using. So the new website is responsive and every page of content scales nicely to whatever device you’re using.
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