Evergreen Heating & Cooling
The Client
Evergreen Heating & Cooling is a mid-sized HVAC company located in Waco, TX. We started working with Evergreen in 2018. Since then, we've helped them expand their business by turning their website into their biggest lead source.
We currently help Evergreen with all of their digital marketing efforts, which includes:
- Pay-Per-Click Advertising
- Search Engine Optimization
- Remarketing
- Blog Writing
- Website Copywriting & Design
The challenge
Before Brian Peters (owner of Evergreen) found Rocket Media, he wasn’t doing much to market his HVAC company. As a result, business wasn’t as strong as he wanted it to be.
Brian's goal was simple: Get more customers while keeping conversion costs down.
With this goal in mind, our team suggested a high-performance solution that would generate fast results: Pay-Per-Click ads and local listing management services.
The results—after just 4 months
106.87% more website traffic
Every time a potential customer clicked on the PPC ads we created, they landed on Evergreen's website. This led to a huge boost in traffic to Evergreen's website.
And more traffic meant more chances to turn site visitors into paying customers, which led to...
307 new customers
As our paid search ads drove more quality traffic to the site, the design and content we created helped to convert visitors into leads. Overall, the leads we produced resulted in 307 sales over a 4-month span.
Those 307 sales ultimately generated...
$416,470 in revenue
Over 4 months, Evergreen's PPC ads generated over $416K in revenue. The best part? Our team was able to stick to the original plan of keeping conversion costs as low as possible.
Because we were able to maximize their PPC budget, Evergreen saw an ROI of 1,469%.
