Local search engine optimization (SEO) is one of the best ways to use the power of targeted search to bring in customers in your area. From reviewing your Google Business Profile (GBP) to refreshing your keywords, these are the local SEO tips you need to succeed.
Top tips include:
- Optimize your Google Business Profile now
- Build and refresh local landing pages
- Gather new reviews and respond to old ones
- Use location-based keywords throughout your site
- Audit your citations and fix inconsistencies
Read on for more details!
Get Local SEO Support From Rocket Media Before Peak Season Hits
At Rocket Media, SEO services are our bread and butter. We bring over 20 years of experience, with a full team dedicated to lead generation for businesses like yours. Call or click online to request a free consultation and learn more about how local SEO can help your brand thrive: no contracts, just a month-to-month agreement and serious results.
Optimize Your Google Business Profile Now
A fully optimized GBP boosts your brand’s visibility, builds credibility, and increases conversion rates. Many businesses automatically get landing pages courtesy of Google’s bots. But you must fill in the blanks to turn a placeholder into valuable marketing assets.
Fill out the entirety of your GBP, including:
- Your business name, address, and phone number
- High-quality photos that show off your team and services
- Updated hours, service areas, and a link to a booking page
Build and Refresh Local Landing Pages
Local landing pages underscore your primary mission, product, or services, but include language specific to your target geographic area. The goal is to draw in customers making city-specific searches, such as “HVAC services in Chandler.”
Leverage the power of local landing pages with these tips:
- Create pages for each central service area.
- Include geo-specific content, such as “AC tune-ups in Phoenix” or “Gilbert heat pump repair.”
- Add an FAQ section that answers commonly asked questions about the targeted region.
- Use schema markup to help search engines correctly index your services.
Gather New Reviews and Respond to Old Ones
As you put together your SEO strategy, use the opportunity to sift through online reviews. Respond to any feedback you haven’t had a chance to address yet. Save snippets from positive reviews to use as testimonials — something marketers call “social proof” — helping customers trust your business based on the opinions and actions of others. If their neighbors love your service, they might love you too.
You can also ask current customers for feedback based on their last service visit. Send a follow-up email or put a QR code on your invoices that sends customers to your GBP. Once there, they can leave a review, which Google’s algorithm values highly in ranking.
Use Location-Based Keywords Throughout Your Site
Location-based keywords are helpful on your location-based landing pages and throughout your site. Google’s algorithm constantly changes, but it always rewards consistency and relevancy. You can use Google’s Keyword Planner to find regional phrases. Add in your long-tail keyword variations, including mix-and-match combinations of your services and service areas.
Pepper service + city combos in page titles, H1s, H2s, meta descriptions, and your body copy. Here are some examples to get you going:
- “Ductless AC installation in Scottsdale”
- “Heater repair near Surprise, AZ”
- “Emergency HVAC services in Chandler”
Remember that more is not always better. Use keywords naturally and avoid overstuffing your content.
Audit Your Citations and Fix Inconsistencies
Local citations are online mentions that include your business name and contact information. Like GBPs, these citations can help boost your visibility, but they often require a little work to ensure accuracy. Review your data and visit familiar citation sources like Yelp, Angi, BBB, HomeAdvisor, and local chambers of commerce.
You can also use tools like Moz Local or BrightLocal to run automated audits. Identify any mismatched or erroneous listings, and fix them swiftly to increase authority and make it easy for future customers to contact you.
Make Local SEO Your Advantage This Season With Rocket Media
It’s never too early to start planning your pre-season marketing strategy. Rocket Media’s in-house SEO experts can use local SEO and other tricks to bring quality, conversion-ready traffic. We specialize in solar and HVAC companies looking to raise their profile. Reach out today for more information on our SEO services.
