Under the American Innovation and Manufacturing Act of 2020, manufacturers must start using refrigerants with lower Global Warming Potential (GWP) ratings. The AL2 transition is poised to have a big impact on the HVAC industry, as installers and repair technicians must learn how to use the new refrigerants and provide expert recommendations to customers. Getting those recommendations to customers requires an adept marketing strategy. To provide accurate advice to customers, review the following topics well before the AL2 transition begins:
- Understanding the new refrigerant regulations
- Customer education through blog posts
- Spreading the word through social media
- Announcing upcoming changes through email
- Why taking a stance matters
Learn more about the HVAC refrigerant change of 2025 and discover how it will likely impact your bottom line.
Ask Rocket Media About the Upcoming Changes.
Since 2003, Rocket Media has been helping home service providers grow their businesses. With our HVAC digital marketing services, it’s possible to attract new customers and keep your schedule full. Contact us today to access a full team dedicated to developing lead-generation strategies specifically for HVAC and solar businesses.
Understanding the New Refrigerant Regulations
All heat pumps and air conditioners manufactured after January 1, 2025, must use refrigerants with lower GWP ratings. However, there is a grace period for installing systems made prior to the deadline. If you deal with R‑22 or R‑410A systems, they must be installed by January 1, 2026. Any product that doesn’t require field assembly, such as a window AC unit, can be sold until January 1, 2028.
Companies that don’t follow the new guidelines may be subject to fines and other civil penalties, making compliance critical for AC manufacturers, installers, and repair technicians.
Customer Education Through Blog Posts
When people want to learn more about a topic, the first thing they do is search for information online. Blog posts, especially those from authoritative sources like local HVAC companies, allow people to find answers in a quick, easy-to-understand way.
While anyone can craft a quick blog post and publish it online, it’s not guaranteed to drive web traffic or convert prospective customers. Ideally, successful marketing blogs should:
- Be written around an 8th-grade level.
- Utilize best SEO practices like relevant keywords and internal linking.
- Contain accurate, engaging content.
- Include multimedia elements like infographics.
To thoroughly address the topic, be sure to answer common questions and concerns, such as:
- When will R‑32 be phased out?
- Why are you switching from R‑410A or R‑22 to AL2 refrigerants?
- What are the potential benefits of the change?
- Should customers upgrade to an R‑410A system now, or should they wait to install a system with one of the new refrigerants?
Spreading the Word Through Social Media
Social media lets you send messages to a wide audience, making it particularly useful to announce big news like the upcoming regulatory changes. It’s also a prime opportunity to connect with your customers and humanize your business. Even better, social media offers the perfect platform to share key information in several ways, including:
- Written posts introducing upcoming changes and providing resources for more information.
- Short- and long-form video content explaining upcoming changes.
- Connecting with customers directly by answering questions in comments or through direct messages.
Keep your social media posts short and sweet. Think of them as providing the bullet point summary of any relevant blogs you publish on the topic. Your posts should also utilize key strategies such as:
- Using visually appealing content
- Choosing relevant hashtags that improve the visibility of your post
- Encouraging engagement through reactions and comments
Announcing Upcoming Changes Through Email
Email communication is one of the quickest, easiest ways to update your existing customers on upcoming regulation changes, especially if you already have an existing newsletter. These kinds of marketing and informational emails should use the following best practices:
- Be between 50 and 125 words long.
- Address key points without elaborating too much.
- Invite readers to learn more on your business’s website or social media page.
- Include links to any relevant blog posts or services.
- Conclude with a compelling call to action, urging prospective customers to call for a consultation or to schedule services.
Why Taking a Stance Matters
Taking a stance now is essential for easing customers through the AL2 transition. It can also help you establish your expertise, making local residents want to hire you for all their HVAC needs.
Looking to Improve Your Marketing? Call Rocket Media.
Rocket Media has nearly 20+ years of experience helping HVAC companies use digital marketing tools to their advantage. We also offer month-to-month agreements instead of long-term contracts, making it easier to manage your marketing budget. Contact us today to find out how our HVAC digital marketing services can help you generate high-quality leads.
