Why Hiding Facebook Posts Can Ruin Your Company’s Reputation
A negative customer comment about your company on Facebook may seem like the end of the world and your first instinct may be to hide the comment. But is hiding Facebook posts really the best option? You may be surprised by what can happen when you hide posts.
HVAC Blogging Pro Tip: Mention Price Online To Get More Customers
If a blog is meant to attract traffic, then why do so many HVAC contractors get nervous about mentioning price on their blog—or anywhere on the website for that matter?
Why You Should Show Your Customers How to Do Your Job
At Rocket Media, we often write DIY and how-to-articles for our clients. But providing DIY information is often met with some resistance. “I don’t want them to know how to do it,” they think. “I want them to call me so I can do it.” In reality, this line of thinking can cost you customers—here’s how.
4 Things Your HVAC Company Should be Posting on Social Media
Let’s be real. Air conditioners, heat pumps and indoor air quality aren’t the easiest things to get people excited about. But the good news is, it’s completely possible to make your social channels a go-to spot for your customers by providing them with a quality experience they won’t receive anywhere else.
So You’ve Been Penalized by Google. Now What?
Has your website taken a hit for being mixed up in bad SEO practices? Here's what to do if you find yourself in a rut and how to avoid being penalized in the future.
Social Media Resources That Will Save You Several Hours Every Week
There’s a lot that goes into keeping social media accounts alive. From creating content to tracking replies, it can be really time consuming. But knowing the best resources to use can really help save you time. Check out some of the resources we recommend you start using today.
3 Email Marketing Mistakes That Traditional Marketers Usually Make
Frustrated with your email marketing efforts? It might be because your mindset is still stuck in traditional marketing methods and tactics that don’t work in this channel.
3 Signs It’s Time to Redesign Your Company’s Website
Deciding whether or not it’s time to redesign your company’s website is a really huge (and scary) decision. I understand when companies have hesitations about redesigning their websites. But I also know there are certain aspects of your website that can be hurting your company and can’t be ignored.
7 Steps For Running a Successful Facebook Contest That Attracts Quality Fans
Trying to think of ways to get your Facebook fans pumped up about your business? Launching a contest on Facebook is a great way to engage with your current fans and attract quality fans.