Bates Security

Bates saw a 573% lift in lead volume within a year of starting PPC services with Rocket Media

The client

Bates is a multi-state security company operating out of the eastern United States. In 2017, the company partnered with Rocket Media for digital marketing services and a new website.

Over the last two years, Rocket has delivered a complete digital marketing solution for Bates Security, including:

  • Pay-Per-Click advertising
  • Search Engine Optimization
  • Remarketing
  • Blog writing
  • Website Copywriting & Design

The challenge

Bates Security has a presence in both Florida and Kentucky. But the company's website and digital presence wasn't robust enough to grow both communities. By 2016, the company's online traffic and leads had plateaued, and a solution was desperately needed.

The solutions

One website for each location

To help Bates hit their long-term goals, our team built 2 new websites—one for each location (Kentucky & Florida).

The results:

  • 267% increase in traffic YoY, averaged between the 2 sites
  • 228% increase in conversions YoY, averaged between the 2 sites

Ongoing digital marketing services

After the sites launched, our team kicked off ongoing SEO and PPC services for both immediate and long-term growth. Within a year, the company was back on track with strong digital growth leading the way for their marketing efforts.

The results:

  • 2,418 form fills & phone calls, up from just 359 the year prior
  • 573% increase in combined calls and form fills

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