Coolray & Mr Plumber

A new, responsive HVAC website for an Atlanta giant

Coolray old site
Coolray new site
Above:
The old site (left). New responsive website (right).

The client

Coolray has been working with Rocket Media since 2005. We’ve helped them with several website redesign projects and we take care of most of their digital marketing, including:

  • Pay-per-click advertising
  • Search engine optimization
  • Remarketing
  • Blog writing
  • Email marketing
  • Social media marketing

The challenges

Coolray wanted the website to accomplish two main goals:

  • Make the website accessible on mobile devices. Over 40% of Coolray’s website traffic is mobile. They had an old mobile site but not all of the website’s pages were accessible on smaller screens.
  • Bring the old, decaying website into the modern age with a cleaner, more updated look.
Interior page concept
Above:
Showing our process. We start with low fidelity sketches then move towards full concept mock-ups.

Some highlights

A unique home page

Many home pages overwhelm website visitors with content, confusing them and leading them to go elsewhere to solve their problem. To avoid this, we removed all clutter and broke down the content of the website into the 3 core reasons people visit Coolray’s home page. (We also left an “other” option for the edge cases).

Once visitors select an option, they see only the content that’s relevant to their choice.

All the content on all the devices

Every page on Coolray’s website is now easily accessible on any device—desktop, tablet, or smartphone.

A single point of contact

Rather than have separate forms for their 3 main services — repairs, new installs and maintenance — we combined the forms and used logic to hide and show the right fields. Now, anyone who clicks on “contact” will find exactly what they need.

Coolray’s site on all the things