Growing from one location to several is a milestone worth celebrating — until your marketing starts to buckle under the weight. What worked when you were running a tight operation in one city gets complicated fast when you’re trying to coordinate messaging, websites, and local SEO across dozens of service areas.
Overlooked service requests and delayed responses can cost your home services company business. Fortunately, HubSpot is a powerful tool that helps your business catch inquiries and automate follow-up tasks. In this article, we look at how this customer relationship management platform can solve common problems.
Thornton & Grooms needed a website that matched its reputation, and a standard WordPress build wasn’t going to cut it. The Farmington Hills, Michigan, HVAC and plumbing company has been serving Metro Detroit since 1937. After racking up nearly 90 years of earned trust, more than 10,000 maintenance plan members, and an average rating of 4.9 across 15,600+ reviews, a website built on templates and plugins couldn’t carry that weight.
What Thornton & Grooms needed was an enterprise website for plumbing and HVAC, one engineered to convert visitors, scale with growth, and run cleanly across dozens of service pages, city pages, and a content-rich blog. That’s why Rocket Media built its site on Craft CMS.
The contractor industry feels louder than ever right now — platforms push AI breakthroughs, automation hacks, and so-called game-changing systems at every turn. Rather than chasing the noise, smart contractors ask sharper questions, such as what increases revenue, improves efficiency, and supports scalable growth.
Here, we cut through the hype and focus on contractor technology trends in 2026 that deliver real results — not distractions.
When a homeowner smells something burning or needs a panel upgrade before closing on a house, they’re not calling the first number they remember. They’re grabbing their phone and searching for local electricians. Whether a homeowner finds you or a competitor depends on one important thing: your website.
Make the most of the springtime slowdown and get your HVAC marketing strategy up to speed. Start planning and auditing your campaigns sooner to stay ahead.
Craft CMS fills in the gaps WordPress leaves behind for home service companies. Compare and contrast the two and learn why you should convert to Craft.
As a plumber, you can’t always answer every call immediately, but AI can. Discover how AI call answering captures more customers the moment they reach out.