User Tests Show The #1 Reason Your HVAC Website is Likely Losing Qualified Leads

Want to know the #1 thing your customers really want on your HVAC website? Here are 3 user tests of an HVAC website. See if you can spot the common trend.
Read Article

Beating the Career Catch-22: How I Became a Web Copywriter

Looking for a job in a completely different field with little experience? Read on for tips, tools and resources that our web copywriter, Chase, recommends for breaking into a new role.
Read Article

Simple Business Record Retention Guidelines (How We Decide What To Keep or Delete)

I first realized I had a problem a few years ago when I walked into the office storage room. It felt like I was walking into an episode of “Hoarders.” Boxes and files were EVERYWHERE. Before I went all “Edward Scissorhands” on my file boxes and digital folders, I researched what we absolutely needed to keep and what we could send to the chopping block.
Read Article

Building a Multi-Site Template System with Statamic

Custom websites are expensive. And we work with a lot of small- to medium-sized businesses who can’t afford a fully custom site. We wanted to create a lower cost of entry for these clients while still boosting their web presence and giving them a quality, responsive website. To do that, we decided to build a multi-site template system with Statamic.
Read Article

3 Common Types of Facebook Posts Your Company Should Stop Making

Like most millennials, I spend a good amount of time on Facebook. More time than I care to admit (what else are you supposed to do in the bathroom?) But this isn’t about me, it’s about you.
Read Article