Why You Should Fold Your Hand and Reveal Your Website Budget

As a full-time purveyor of the esteemed art of cards, I’m quite aware of the benefit of “bluffing” and keeping your hand to yourself. But as an account manager at Rocket Media on the side, I see many small businesses attempting something similar (yet much less beneficial) when it comes to shopping for a web design company. The conversation usually goes something like this…
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What’s the Difference between DIY and Professionally Crafted Email Marketing?

The growth of email over the past two decades has made marketing through email a common practice for many businesses. Take a look at four questions commonly asked before starting email marketing and what the professional difference to doing it on your own can mean.
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3 Website Content Mistakes That Drive Away Customers

Disappointed. If you are using that word to describe the launch of your new website, then you could have a content problem. Poor content makes your website a pain to read, and it fails to communicate the full value of your products or services…
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What a Company Blog Is (And Is Not)

Thinking about starting a blog for your company? Before you create an editorial calendar, choose topics and jump into writing, make sure you understand exactly what a company blog should be, as well as what it should not be. Confused? Check out the list below.
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Are These Spooky Web Design Mistakes Scaring Away Your Customers?

Around this time of year, most people are scared of axe-murderers hiding in bushes or of only getting four Snickers bars instead of eight. As web designers and Internet marketers, these problems seem like nothing compared to the scary situations we deal with every day.
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