3 Ways to Generate More Leads Online

posted this in
Web Design
on December 3rd, 2013

If you rely on generating leads to grow your business but you aren’t getting them online, you could be missing out on a huge opportunity for more business.

Having a functional website and using online channels like email marketing, social media and pay-per-click ads are just a few ways to start generating leads online.

And compared to some forms of traditional advertising, it can be a much more cost effective and successful way to generate business. But it can also be a complete flop if you’re missing some of the most important parts.

There’s a ton of different “conversion killers” that detract your prospects from contacting you, but we’re going to take a look at 3 things that can help you generate more leads online.

Make sure your website is compatible on all devices

As soon as a visitor lands on your website, what’s their experience like? If they’re on a mobile phone, do they have to do the “pinch and scroll” to view your website? Or is it compatible with all devices?

If your website isn’t compatible on multiple devices (desktops, smart phones, tablets, TV screens) your customer base could be suffering. 61% of people have a higher opinion of brands who have websites that are easy to access on mobile devices.

Existing websites can’t just be converted into a responsive website, so redesigning your website with a responsive framework is definitely an investment.

If you don’t think you have the budget for a responsive website, consider at least adding a mobile site to make it easier for your visitors to view your website.

Have easy ways for customers to contact you

When prospects are on your website, does your website direct them to take actions based on what they’re looking for and what you want them to do?

For example, if someone wants to receive email promotions, it should be easy to find where they can sign up for your email list.

The layout of your navigation and your calls-to-action should be aligned with who your audience is and what they’re looking for on your website.

Having the right calls-to-action on your website is the only way you’ll ensure you’re getting leads online.

Be present during a prospect’s entire journey

Your customers follow different paths before making a purchase, so it’s important to reach your customers no matter where they are in their journey.

Let’s compare two scenarios:

It’s a sweltering Atlanta summer and the temperature just reached 95 degrees. (Not too mention the insane humidity.)

Jane lives in Atlanta and, in the midst of the heat wave, her air conditioner breaks. She Googles “need a/c repair Atlanta” and clicks on the first advertisement she sees at the top of the page for ABC Heating & Air. She immediately fills out a repair form and a technician visits her home the same day.

Then we have Tom. Tom just bought a new house in Atlanta and the air conditioner is pretty old. It still works, but lacks efficiency and he was told that he should look into replacing it soon before it dies in the middle of summer. Tom does a Google search and finds a blog by ABC Heating & Air titled “How to Choose the Best Air Conditioner for My Atlanta Home”.

He then downloads an ebook that compares different types of units and signs up to receive future promotions. ABC Heating & Air emails Tom a promotion for a new installation 2 weeks later and he purchases one of the units he read about on their website.

Tom’s journey was completely different than Jane’s because they had different needs, but the same company was able to assist in each scenario.

Some prospects may search for what they need on Google, click on an advertisement and call your company immediately. But other prospects may land on your website, read a few blogs, join your email list and click on a promotion weeks later.

Determine the journey that your customer’s go through to make purchases. Running PPC ads, blogging regularly and posting on social media are just a few ways to reach your prospective customers throughout their different journeys.

Remember who your audience is

Whether it’s thinking about how people access your website, adding a call-to-action to your website or writing a new blog, always remember who your audience is and how you can provide more value to them.

Paying attention to the needs of your audience and what they’re looking for will help you find the best ways to generate more leads online.