The Danger of Asking Your Web Designer To “Make The Logo Bigger”

posted this in
Web Design
on October 5th, 2012

As a web design company that has been operating since 2003, we have worked with a lot of clients of varying sizes from a wide range of industries. But no matter how different the companies, there is always one thing that remains constant – their desire for us to “make the logo bigger.”

It seems like an innocent enough request on the surface, but what many companies fail to consider is how making your logo bigger can actually hurt your website.

A few examples of “bigger logos”

Before we dive into what we see as the problem, imagine if some of today’s largest brands had asked their product designers to do the same thing. (Please forgive the quickly and poorly done Photoshop work – there’s a reason I’m a content writer and not a designer.)

Apple’s iconic MacBook Pro

Apple Laptop with Huge Logo

Ford’s ever-popular F150

Ford Truck with Large Logo

Oakley sunglasses

Oakley Sunglasses with Large Logos

The problem with making the logo bigger

OK, so we’re exaggerating a bit, but can you begin to see the problem? We are not opposed to big logos in and of themselves (MailChimp is one of our favorite companies and they do the big logo better than anyone.)

However, the request to “make the logo bigger” represents a larger problem – misunderstanding the basic purpose of your website, which is to serve your web visitors.

Why you don’t need to make your logo bigger

We would never want you to think we don’t value your opinions on your web design (we not only appreciate your constructive feedback, we thrive on it), but if you do get a little pushback from us on this request, here’s why:

  • Your website visitors aren’t blind – You don’t need your logo to take up a large portion of your screen to let them know where they are. Look at the websites of our examples above (Apple, Ford and Oakley) – their logos are very small.
  • Your logo doesn’t help your visitors do anything – Screen real estate is valuable. Why take up a large portion of it with a logo that doesn’t answer any of your web visitor’s questions and offers nothing of value to them?
  • Your website isn’t about YOU – This one is hard to swallow for many companies. Your website is not for YOU, it is for your customers and your potential customers. Creating a consistent brand is good and should be encouraged, but you don’t need to pound them over the head with your logo to do that.
  • A large logo can squeeze out other, more important things – Wouldn’t you rather direct visitors’ short attention span to something more important, like your brilliant and shiny product and service?
  • Large logos can hurt your website – This is a culmination of many of the other points - bigger logos detract from the purpose of your website (to serve your website visitors) and put the emphasis back onto your company (see the third bullet).

So that’s a web design company’s view on “making a logo bigger”. Do you agree or disagree with our assessment? Tweet us (@RocketMedia) your opinion.