7 Steps For Running a Successful Facebook Contest That Attracts Quality Fans

posted this in
Social Media
on December 20th, 2013

Trying to think of ways to get your Facebook fans pumped up about your business? Launching a contest on Facebook is a great way to engage with your current fans and if done right, attract new quality fans.

But we understand how daunting it can be if you’re not sure where to start, so here are 7 steps to get your Facebook contest up and running.

1. Define your goals

You should never launch a contest on Facebook just for the heck of it. Every contest you run on social media should achieve a specific goal.

The goal of your contest can be as simple as building your email list by a certain number of people or increasing sales by a certain number.

Your goal will help define what type of contest you run and whether or not the contest can be deemed successful.

2. Choose an entry method

Facebook allows you to run a few different types of contests.

You can:

  • Collect entries for a contest by having a person like your page, or comment on or like a Timeline post.
  • Collect entries by having a person message your company page.
  • Use a 3rd party Facebook application (like ShortStack or WooBox) to administer the contest.

There are a few ways you can administer the same type of contest, but whatever you choose depends on the goals you have set.

For example, If you are wanting people to vote on something, using a 3rd party application attached to your Facebook page is usually the way to go because they have programs built specifically for voting.

But if you’re concerned about budget or time, you could can uploaded pictures as entries and likes as votes.

3. Select the perfect prize

Most businesses on Facebook used to give away an iPad for their contests.

It makes sense. Everyone wants an iPad, right? But that’s the problem. You don’t want everybody and their mother to enter your contest. Most people will just enter for the iPad and either forget about you or unlike you right away.

You only want quality entries by people who could potentially turn into loyal customers (basically, your target audience.)

So choose a prize that people actually care about, but also relates to your business.

4. Determine the smaller details

Once you’ve decided on the type of contest you’re running and what you’re giving away, there are a few more details to iron out:

Contest title

Create a catchy contest title to grab your follower’s attention. It should be something memorable that people can easily reference if they are inviting friends and family to enter.

Start and end dates

Determine the start and end date for your contest. Contests usually run anywhere from a few days to a month. Any longer than a month, and your participants might forget they entered the contest.

Fine print

Make sure that everyone who enters your contest knows exactly what they’re entering and whether or not they’re eligible.

Do you have an age restriction for who can enter? Do they need to live in a certain state or city? Will they be responsible for picking up their prize?

It’s important to note these details so you’re not held liable for anything after the contest.

Make it clear that your contest is not associated or endorsed by Facebook in any way as specified in their page guidelines.

5. Promote the contest

Just because your contest is being administered on Facebook doesn’t mean you can’t advertise the contest in other ways, too.

You can:

  • Send an email to your list to let them know about the contest.
  • Contact your local Chamber of Commerce to let them help you spread the word about the contest.
  • Use Facebook boosted posts to target specific demographics, or your fans and friends of fans.

6. Manage the contest

People who follow your page will often ask questions, make comments, and voice concerns during the contest.

So set aside extra time during the contest to check in regularly and make sure you’re answering questions and helping people who might be having technical problems entering the contest.

7. Measure your success

The final step is to determine whether or not the contest was successful. Compare the outcome of your contest with the goals you set to see how well it went.

Ready to get started?

Follow these steps and your Facebook contest should be smooth sailing. Of course, we’re always here to answer your questions if you run into a glitch.