3 Steps to Creating Your 2021 Digital Marketing Plan
Building a digital marketing plan from scratch can be difficult—especially if you've never done it before. We're here to help you...
Viewing: Blog articles by Ben Kalkman
Static vs. Dynamic Websites: What are They and Which is Better?
Websites come in a variety of different shapes and sizes but one way they can be divided is between static sites and dynamic...
Webinar: Marketing Strategies to Navigate through Economic Disruption
No matter what kind of industry you’re in, your marketing strategy has changed drastically due to COVID-19. So how do you adjust?...
COVID‑19 and the Impact on Your HVAC/P Company
Spoiler alert: There’s no playbook for navigating the COVID-19 pandemic.
Earned vs. Owned: Which Is Better for Home Services Companies?
Ideally, you should use both SEO and PPC in tandem for your home services marketing. Both do a great job of driving traffic to...
Google’s BERT Algorithm Update & Impact on Home Services
Google, not so quietly, rolled out its largest update in years. Learn how BERT will impact your rankings and content.
Are You Being Scammed? Don’t Let a False Domain Expiration Fool You
Your domain name is the keystone of your company’s digital presence. Think of all the platforms and services tied to a company’s...
This SEO Mistake is a Turnoff to Your Security Website Visitors
Every website needs to be found online, or there’s no point in having a website. That’s where SEO can help. Unfortunately,...
Google Marketing Live (2019) Event Recap & Takeaways
Google's annual event, Google Marketing Live (GML), was held in San Francisco on May 14–15th, 2019. During the conference,...
Why Are My Competitors Outranking Me on Google?
If your competitors are outranking you in search results, it’s most likely because you don’t have one or more of the following:...