9 Easy Ways to Make Your Website Better Without a Web Developer

posted this in
Web Design
on April 25th, 2013
Most of the time this space is dedicated to big website renovations, like how to tell if your website needs a redesign or current mobile trends you should be aware of.


But maybe your website doesn’t need a complete renovation (or you can’t afford it yet.) There are still many ways you can improve your business website’s performance. After all, websites are never finished projects – they should be continually growing with your business.

So here are nine simple ways you can make your website better today (without the help of a web developer!)

Write page meta descriptions

Have you ever searched for something on Google? Of course you have. The summary that appears under the page title on the search results page is copy Google (or your search engine of choice) has lifted from the meta description field on your website.

The meta description is also the summary that is pulled when one of your web pages is shared on a social network. Filling out a unique meta description for each page can increase click-throughs from search engines and social media sites by offering a tasty tidbit that tells visitors what they can expect when they click the link.

Add image alt tags

This tip may not be as important as it once was, as search engine’s robots get more and more sophisticated. However, it is still good practice for usability and SEO. Most of the time this space is dedicated to big website renovations, like how to tell if your website needs a redesign or current mobile trends you should be aware of. But maybe your website doesn’t need a complete renovation (or you can’t afford it yet.) There are still many ways you can improve your business website’s performance. After all, websites are never finished projects – they should be continually growing with your business. So here are nine simple ways you can make your website better today (without the help of a web developer!)

Inside your content management system (CMS), you should be able to fill out an alt tag for each image you add to your website. This tells search engines what is in the image.

Improve your URL structure

Are your page URLs automatically generated random symbols, letters and numbers? You can improve your site’s usability and help search engines better understand what the page is about by editing your URL structure.

Keep the URL’s short and put hyphens between words for the best results.

For example, instead of ” yoursite.com/45ifjdk/89_we_are_awesome” use “yoursite.com/we-are-awesome.”

Caution: do not change the URL’s of existing pages without consulting an SEO expert. These pages may already be indexed by search engines and changing the URL will result in 404 error pages.

Link up your listings and social profiles

You have probably already put links to your social media pages from your website. But have you also linked to your website from your Twitter, Facebook, Yelp, Google Plus and other social media sites?

Make sure your listings and social media profiles are filled out with contact information and a link to your website. Even if you have done this in the past, you should double-check it in case some information has changed.

Re-write your content

Your content is the reason people come to your website. They want to learn about something or purchase something. Without content, they will not be able to do that. Therefore, content should be one of your biggest investments in your website.

Make sure you aren’t making these website content mistakes. And if you are, correct them.

Add a prominent call-to-action

Look at your website. Go ahead, I’ll wait.

Great. When you glanced at it, was it obvious what you want your visitors to do? Is there a big “Schedule an appointment online” or “Get a free estimate” or a simple “Buy now”?

If you don’t have an obvious call-to-action throughout your website, you have a problem. Figure out what you want your website visitors to do (the purpose of your website) and create a call-to-action around it. Now!

Size images correctly

Large images can bog down your website. That doesn’t mean you shouldn’t have any, but making sure they are sized correctly can increase your site’s speed.

Do not use HTML to size your images. Use an external program like Photoshop or Preview (Mac) to size them before you upload them to your website. And save them in JPEG format for a smaller file size.

Start blogging

Blogging is a powerful tool that can get your name in front of a wider audience. But you must carve out time to do it regularly. Commit to blogging a couple times a month and then gradually increase the frequency.

If you need help coming up with topics, here is a great place to start.

Make your contact information prominent

I can’t tell you how many times I’ve been on a website for a service I’m interested in only to find it impossible to actually contact the company online. Make sure your website prominently displays your phone number and has an easy way for someone to contact you online. If you don’t do both, you’re losing business.

Get going

So there you go. You now have 9 ways you can easily make your website better without the help of a web developer. Looks like you’re out of excuses - it’s time to get to work.

Have you done implemented any of these changes on your website? Did you see a response? Let us know on Facebook.