5 Quick Tips for Sending Effective Emails to Your Customers

posted this in
Content Marketing
on October 10th, 2013

Email marketing is a great way to stay in front of your customers. You can send blog articles, specials and promotions straight to your customer’s inboxes at a fairly low cost compared to many other marketing avenues.

But how can you make sure each of your email campaigns is effective and giving your customers what they’re looking for?

There are several things that I recommend you do for every email you send out:

Make sure your email design is responsive

Responsive design is popping up everywhere lately, including in email marketing, and for good reason.

It’s important to make sure each email you send to your customers is responsive (looks great on all devices) because 48% of all email is opened on mobile devices. Not only that, but 89% of people say they delete an email immediately if it doesn’t look good and isn’t easily readable on their mobile device.

But it’s not just about it looking good. Having a responsive design can actually help your click-through-rates, too. We had a client recently who switched to a responsive design for their email marketing and experienced a 200% increase in clicks!

Also, there’s nothing worse than clicking from a responsive email to a desktop site, so make sure your company’s website is responsive (or you at least have a mobile website) too.

Keep a consistent look

Each email you send out to your customer should have a consistent design and represent your brand so your customer knows right away who the email is from. You can do this by:

  • Including your logo.
  • Incorporating your brand’s colors.

Many email service providers (like Mailchimp or Constant Contact) allow you to setup an email template so you can re-use the same style of email for future email campaigns.

Include an attention-grabbing subject line

The average person receives about 75 emails per day and you’re fighting for their attention with every email you send.

Having a subject line that will grab their attention and draw them in is one of the most important parts of the entire email.

(If you’re in need of help writing subject lines, check out this blog for a few tips on creating subject lines that break through the clutter.)

Have a clear call-to-action

Every email you send to your customers should serve some sort of purpose. Do you want them to claim an offer? Read a blog? Contact you?

Make sure that each email you send has a clear call-to-action so the reader knows exactly what you’re wanting them to do.

Comply with CAN-SPAM regulations

Many marketers are very unaware that there are pretty strict rules when it comes to sending emails to customers.

The CAN-SPAM Act was put in place to help regulate email marketing and make sure consumers aren’t being bombarded with spammy, irrelevant and often fake emails.

In order to follow CAN-SPAM laws, each email you send must include:

  • An unsubscribe link.
  • Your physical address.
  • An authentic and truthful subject line.

In addition, if a person unsubscribes from your email, you must honor their request within 10 days and never email them again (unless they subscribe to your receive your emails again.)

Always be measuring and testing

In addition to remembering these 5 tips for your emails, always be measuring your emails and testing new things to see what improves the success metrics you’ve defined for your customers.

Have a question about whether or not your email marketing are effective for your customers? Send us a comment on Facebook!