Are These Spooky Web Design Mistakes Scaring Away Your Customers?

posted this in
Web Design
on October 24th, 2012

Around this time of year, most people are scared of axe-murderers hiding in bushes or of only getting four Snickers bars instead of eight. As web designers and Internet marketers, these problems seem like nothing compared to the scary situations we deal with every day.

The things that make us cringe don’t hide in bushes or grab your hand when you take more than one piece of candy, but they are equally as scary and can send you in a downward spiral to a place of no return. The things we are most afraid of are scary web design mistakes.

And the thing that makes these spooky web design mistakes especially scary is that they can drive customers away from your website - which is exactly the opposite of what you (and we) want!

Take a look at five of the spookiest web design mistakes that you should avoid.

Too Much Content

Steve Jobs once said, “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore.” This is something we battle every day. Don’t assume that your customers are reading every piece of text on your website and at the end deciding what to do next. Instead, grab their attention immediately with a call to action. If you want them to schedule online or fill out a form for more information, instruct them immediately on where to go and what to do once they get there.

Scary Fonts

Unless you sell comic books or children’s toys, stay far away from Comic Sans or anything equally as festive. The creator of the typeface based the style on comic books he collected in his office and I bet he never intended for the font to be used for business cards or (dun dun dun) your logo. To avoid scaring away your customer, think about what is appropriate for your brand and the message you are trying to convey.

Cramped and Crowded Pages

Hearing the words, “There is a lot of open space there, do you think we can fill it with something?” sends shivers down our spine like nails on a chalkboard. Whitespace is a fundamental part of design and is important to the overall impact of your website. Find the balance between saying what you want to say and having unnecessary clutter filling the open space on your website.

Slow Loading Pages

If it takes more than a few seconds for your landing pages to load, you are scaring away potential customers! Oversized image files are a common culprit. Use a program like Photoshop or a free online tool to resize your pictures before placing them on your website.

Too Many Colors!

Would you leave the house wearing eight different colors? Probably not, right? Your website shouldn’t be wearing eight different colors either. Using two or three colors that go together is much better than utilizing the entire rainbow. Too many colors will spook your customers and scare them away from your website.

Web design mistakes are among the easiest errors you can make. There is a fine line between what works for your website and what should have been left in the 90’s along with your cargo pants and AIM account.

Avoid these five spooky web design mistakes and stop scaring away your customers.

What is the scariest web design mistake you have seen? Let us know on our Facebook page!