5 Traits All the Best HVAC Websites Have

posted this in
Web Design, HVAC
on March 21st, 2013

Rocket Media has been making websites and web designs since 2003 (yes, we’re almost 10 years old!)

And from the very beginning, we’ve helped businesses in the HVAC industry with their online presence. Through those 10 years, we’ve discovered what makes a truly great HVAC website and a “meh” HVAC website.

So if you are an HVAC company looking to make your mark on the world wide web, here are five traits your website should have in order to compete with the best.

Helpful, informative content

All of the best HVAC websites we’ve seen and helped create have unique, helpful and informative content. This means detailed blogs, informative images and instructive videos, just to name a few.

The HVAC industry can be difficult for consumers to understand. So it is important that all of your content (including your copy, images and videos) is clear and concise.

Oh, and avoid technical jargon. Speak in terms your customers will understand.

Prominent contact information

As a service company, you want your web visitors to contact you. Whether that is over the phone or online, you should make it easy. Prominent calls-to-action, a “contact us” tab in the navigation and an easy-to-find phone number are all must-haves.

And, while we’re at it, you should also set up phone analytics so you’ll know how many of your calls are coming from your website.

Online scheduling

Many online visitors want to be able to easily schedule a repair, estimate or maintenance visit right from your website.

Don’t strand them by making them call a phone number.

A clean, professional design

If you look around, you’ll notice all of the best HVAC websites have a clean, professional design.

Your website is a reflection of your business, much the same way as your fleet vehicles and uniforms are. A professional look is essential to a well-performing and successful HVAC website.

Mobile capabilities

Mobile web usage has continually increased over the last several years and it shows no signs of slowing. Many of our HVAC clients see as much as 20% of their visits on mobile devices.

Can you afford to lose 20% of your web visitors?

We recommend a responsive web design, so your site is easily accessible from any device.

How did your website score?

How many of these traits does your HVAC website have? You can transform your mediocre website into one of the best – and we can help. Contact us today.