5 Tips for Better Email Subject Lines

Posted in
Content Marketing
on July 20th, 2010

Many people spend a lot of time polishing their content for their e-newsletter, but most don’t think twice about the subject line of the email itself. If you aren’t thinking about your open rate, then the time you put into great email content is wasted because nobody will read your email.

There are many suggestions about what constitutes a good email subject line – both tested and theoretical. Out of many we’ve compiled 5, we think, will help you increase your open rate or at the very least, avoid coming off as spam.

1. Keep it short and simple

A good rule of thumb: write your subject line in 50 characters or less and choose your words carefully. If the subject is too long, it may not read correctly as many email carriers will only display the first 30-50 characters.

2. Avoid spammy words

One of the worst things that can happen is your email gets trapped in a spam filter. Avoid words in the subject line like “sale,” “free,” “% off,” “call now,” act now,” “limited time,” and “free.”

3. Use motivating verbs

Words that call people to action in a motivating way are more interesting to a reader and increase the chances people want to read what you have to say. Words like “achieve,” “boost,” “target,” “improve,” and “learn” are all great words to try.

4. Answer, “What’s in it for me?”

When composing an email subject, think about your audience. Consider what they want to get from the email, not what matters to you. Put yourself in their shoes and try to write the subject from their perspective.

5. Tell it like it is

The best subject lines tell what’s inside, and don’t make a guessing game out of it. When you have a target audience and you’re familiar with their interests, taking this approach will win them over better than any other method.

Want more useful tips to help you market your business online? Check out our blogs where you’ll find great tips and other useful information.