10 Steps to Setting Up a Killer Facebook Business Page

Posted in
Social Media
on August 1st, 2012

Looking to get your business’ feet wet in the world of social media marketing? With its wide user base, Facebook can be a great place to start (as long as it fits within your social media marketing strategy), although the process can be confusing. If you need help setting up your Facebook business Page, simply follow the ten steps below.

Step 1: Set up a personal profile

In order to set up a Facebook Page, you must first set up a personal Facebook profile. (If you already have one, ignore this step and continue to step two.) Facebook will walk you through this process.

Step 2: Create a business page

Follow this link to create your business page. (Make sure you are already logged in to Facebook with your personal profile). You will be greeted with the options to choose your type of Facebook Business Page. Not sure which to pick? Here is a quick breakdown of your six choices:

  • Local Business or Place – This category is for businesses that serve customers from physical locations, such as a restaurant, doctor’s office, or bank. This option will also set up a merged Facebook Places location for your business so people can check-in.
  • Company, Organization or Institution – This category is most used by companies and organizations that are not necessarily trying to get foot traffic in the door. This option is good for schools or businesses with multiple locations.
  • Brand or Product – Are you promoting a product that is sold by others? This is likely the best option. Examples of brands in this category include Coca-Cola, Old Spice and Snickers.
  • Artist, Band or Public Figure – This one is rather self-explanatory. If you are a band, artist or public figure (politician, celebrity, etc.), select this category.
  • Entertainment – This category is different from the previous ones, in that it is designed to be used to promote a specific form of entertainment (book, movie, magazine, etc.) In other words, if you were promoting Christopher Nolan, you would use the Artist, Band or Public Figure Facebook Page category, but if you were promoting The Dark Knight Rises, you would use the entertainment Page category.
  • Cause or Community – This category seems to be designed for not-for-profits and charities. However, unlike the previous options, you cannot select a category. Therefore, the Company, Organization or Institution might be a better option.

Choose the one you feel best describes your business, but don’t worry too much about your decision because you can always change the category later.

To continue setting up your Facebook Page, fill out the short form and select “Get Started”.

Step 3: Complete the setup process 

First, you will be prompted to upload a photo. We suggest you use your business logo, or an image that represents your business.

Next, fill in the “about” section. This portion of the page is searchable, so it is a good idea to put as much relevant information in here as possible.

Step 4: Become a fan of your own page

You should be automatically prompted to LIKE the fan page. If you are not, you will find the LIKE button on the top left side of the page. Once you have become a fan of your own page, the button will read “Liked” and display a checkmark to the left.

Step 5: Upload a cover photo

This is the large photo at the top of the page, and it different than the Profile Photo. This is a great way to show off your brand’s personality, but make sure you adhere to Facebook’s guidelines on cover photos.

Facebook’s policies state that cover photos cannot include:

  • Price or purchase information, such as “40% off” or “Download it at our website.”
  • Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
  • Calls-to-action, such as “Get it now” or “Tell your friends.”
  • Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.

Step 6: Create milestones

Take advantage of the Timeline layout of your Facebook Business Page by creating relevant company milestones. Add things like your founding date, the introduction of a major product line, the opening of a new store, your first sale, etc.

Step 7: Invite your friends

The more people your Facebook business Page is connected to, the more active and engaging it will be. Set an achievable goal of getting your first 30 Page likes. Get started by inviting your friends. You can do this by clicking on the gear icon next to “Message” under and to the right of your cover photo and selecting “Share”.

Another great way to reach out and get the word out about your brand’s page is through email. Make sure everyone on your email contact list knows about the new page you have created. If they like your Page, they will start to see some of your updates in their news feeds.

To invite your email contacts, click on “Build Audience” at the top of your Facebook Page. From there, select “Invite Email Contacts…” This will bring up a dialog box. Select your email application or “other” if yours is not listed.

For maximum exposure, make sure you also link to your new Facebook Page from your business website.

Step 8: Jump in!

You are now ready to start posting and interacting. Have fun with this, but remember to be professional. Post updates about your company, photos and any other information that you feel would be vital or interesting to your fans.

Step 9: Stay engaged

You are making this business page to interact and share with your community of fans. However, it will not be a highly visited page if you do not update it, so stay on top of it. Take pictures at team events, post links to your blogs, create discussions, and ask questions, but always stay relevant to your company and your industry.

Note: By default, when you post on your business Facebook Page, you will post, comment and like as your company. To post as you (your personal profile), click on “Voice” in the blue bar at the top of the screen when on your company’s Page.

Step 10: Returning to your business page

If you cannot figure out how to get back to your business page after logging out of Facebook, here is your answer. You must first log in to your personal profile account to do anything. From there look on the left side of your page under “pages”.

This is the area that will show all of the pages you have admin rights to (if more then one). Alternately, you can always type in your business page title in the search bar at the top of your screen.

Need more help setting up your Facebook business Page or creating your social media marketing strategy? Contact us online today.