Expand Your Reach
It’s estimated that by 2015 more people will access the Internet through mobile devices than PC’s and laptops. Your customers are on mobile devices, is your business? A recent study by Google shows that one-third of searches performed on mobile phones are for local information and 89% of those searches result in an action within 24 hours. Smartphone users are educated, motivated purchasers. Make sure they can find your business by creating a mobile website.
Improve User Experiences
Traditional websites are built with large monitors and high resolutions in mind. Users who visit a full website on their mobile devices will be greeted with a clunky and ineffective experience because of their slower connections and smaller screens. A mobile website offers information to your customers quickly in an easy-to-navigate format by serving up optimized images and content in a simplified design to smartphone and tablet visitors.
Add Unique Functionality
If your business is not taking advantage of mobile devices’ unique features, you are missing out. Phones were originally designed to place calls and, contrary to popular belief, today’s smartphones still hold that functionality. Mobile websites have the unique ability to contain a link to call your phone number directly. Also, location-based services take advantage of built-in GPS functionality while current technologies like QR codes
help link your offline and online marketing materials.