Advice For Copywriters: How to Deal with Client Feedback Without Exploding

Dealing with client feedback is a tricky balancing act. On one hand, you want to make your client happy because, hey, you need to get that sweet cash.
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The #1 Advantage of Hiring a Part-Timer

What do you think when you encounter a part-time employee? While there are a bunch of studies about part-time versus full-time employees, let me tell you how I see it from my perspective as a part-time accountant.
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The 7 Best Copywriting Books That Aren’t About Copywriting

When I discovered I wanted to become a copywriter, I devoured every book on the subject I could find. Then our Content Manager suggested that I read books that aren’t about copywriting but are related enough to help sharpen my craft.
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How I Use Simple Sketches to Communicate Design Direction

Sketches are more than just doodles. They’re visual direction, notes and gateways to better collaboration.
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User Tests Show The #1 Reason Your HVAC Website is Likely Losing Qualified Leads

Want to know the #1 thing your customers really want on your HVAC website? Here are 3 user tests of an HVAC website. See if you can spot the common trend.
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