The 7 Best Copywriting Books That Aren’t About Copywriting

When I discovered I wanted to become a copywriter, I devoured every book on the subject I could find. Then our Content Manager suggested that I read books that aren’t about copywriting but are related enough to help sharpen my craft.
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How I Use Simple Sketches to Communicate Design Direction

Sketches are more than just doodles. They’re visual direction, notes and gateways to better collaboration.
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User Tests Show The #1 Reason Your HVAC Website is Likely Losing Qualified Leads

Want to know the #1 thing your customers really want on your HVAC website? Here are 3 user tests of an HVAC website. See if you can spot the common trend.
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Beating the Career Catch-22: How I Became a Web Copywriter

Looking for a job in a completely different field with little experience? Read on for tips, tools and resources that our web copywriter, Chase, recommends for breaking into a new role.
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Simple Business Record Retention Guidelines (How We Decide What To Keep or Delete)

I first realized I had a problem a few years ago when I walked into the office storage room. It felt like I was walking into an episode of “Hoarders.” Boxes and files were EVERYWHERE. Before I went all “Edward Scissorhands” on my file boxes and digital folders, I researched what we absolutely needed to keep and what we could send to the chopping block.
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